who he was, but they talk McLuhan, because they 
are in some ways, in that kind of thing. And in 
particular from the world around the research 
centres and universities, because precisely you do 
need the academic or you do need the literate 
training to give some kind of discipline to this 
incredible amount of insights and perception that 
you really have. You need to have some funneling. 
Marshall was the first to have both. And really in 
high, high voltage tension, you know, very exiting.


 Q:  How will history see McLuhan? Will his theory 
remain in the fore and be taken seriously?